What our clients say about us

Eric is one of the most enthusiastic, professional and forward thinkers I've met that is looking to support Digital B2B Influence in the market. We have recently just completed an inaugural international Digital B2B Influence programme delivered by Eric over 12 weeks which was excellent. This was not a simple take on for many of us who are ex offshore service engineers and moving into digital is the unknown. So credit where credits due the successful outcomes which are digital competence, business network growth and lead generation would not have been possible without Eric's coaching and mentoring between the formal training.

Donald Horsfall - Global Head of Sales and Business Development - Expro

Eric did a great job helping us to think a bit differently in our strategic planning and how we can evolve and utilise Artificial Intelligence in amongst our day to day business and leverage it going forward. Its a bit of a scary subject for those of us not really familiar with it but one we need to embrace - Eric was fantastic at breaking that down and educating us all with a very informed and entertaining presentation that really went above and beyond.

Ross McHardy - Group Director - ICR

Intelligence, enthusiasm, professionalism and a passion for his service offering, Eric has shown an abundance of talent in taking a digital non-swimmer and leading me by the hand into the data lake/swamp (there are differing perspectives). Prior to meeting Eric, I was a social media observer, never commenting or posting and with only the occasional ‘like’ so hardly dipping my toe into the water. Following only a few weeks of instruction, I’m now confident to not only to discard my arm bands, but dive in and freestyle multiple lengths. Many thanks for your support, and for still being on hand as my digital lifeguard.

Mark Richardson - Former CEO Neptune Energy, NED Board advisor.

My team and I have just completed a 12 week digital presence program with Eric, and I have to say this experience has been fantastic. I have always been quite active on social media and didn't know if I would gain much from the program, how wrong was I. I've learned a huge amount and feel that both my personal and the business branding have increased drastically with the guidance of Eric. I highly recommend Eric at CRUX. I guarantee you and your business will get value from their services.

Jamie Burns - Managing Director - Ailsa Reliability.

Eric's enthusiasm for his subject hits you with all the force of a ram-raider taking down a Jeweller's store-front. You cannot help but be overwhelmed by it. He is a genuine subject matter expert in his field, constantly exploring new developments and passing them on to his students. On the rare occasion when blindsided with a question he cannot answer, he will do his utmost to find the answer. The twelve-week course on Social Media Sales and the Digital Transformation is intensive. Eric is intense and anyone taking the course will be transformed.

Russell Hodge - DP Technical Authority - Pirie & Smith Limited

Eric took us through a Social Selling and Digital Transformation course which was challenging and thought provoking. The course was online, very well presented and gave us results. Apart from totally changing our views on what Social Selling is and how to go about it, he has increased our own confidence in using digital platforms. I would suggest that any company would benefit from entering into a dialogue with Eric if only to understand that the art of selling is no longer an art and how greatly the modern approach differs from what was previously thought to be the way how to grow a business.

Jeff Mountain - Ocean Marine Group

As a social luddite, it felt like a leap into the unknown to engage with Eric and Crux, but with business travel limited and a global market to reach, we needed to do something different. The Crux program was perfect for ACE, and the format and content ensured that we evolved at just the right pace. The program has transformed our confidence to use social channels, improving our reach, and given us new ways to engage with our target markets. We have lots still to do, but Eric has empowered us with the tools to ensure we are in control of our social destiny. I would highly recommend you speak with Eric and Crux if you want to leverage the power of social.

Stuart White - General Manager /Operations Director - Blaze Manufacturing Solutions

Where to start....I was curious and I'm now a convert, having engaged with Eric some 12 plus weeks ago he spent time breaking things down to me such that I could see the connection between being social and growing revenue. He guided myself and my team through a 12 week journey with passion and charisma but always with a keen understanding of our business goals. I would have no hesitation in recommending Eric to any of our clients, friends or colleagues but perhaps not competitors! It's been a pleasure getting to know him and I very much intend to keep in touch.

Phil Middleton - Director Survey and Robotics - Ashtead Technology

Eric helped Cyberhawk to drive engagement on social platforms that leads to sales without us ever having to feel like we are selling anything. Eric has a program that is fun, creative, and focused. He made additional time for people on weekends and evenings and in doing so became part of our gang, giving encouragement, a nudge, and confidence to people when they needed it. He is easy to work with and given my experience with Crux I would recommend him to anyone, except the competition as we now have an unfair advantage! Eric Doyle take a bow, you have made an impact and that's all any of us want to achieve!

Chris Fleming - CEO - Cyberhawk

With such an infectious personality and Jedi-like understanding of social media platforms, Eric has been an absolute pleasure to work with. He's a true coach -- the kind that makes you really want to improve and gently keeps you accountable at every step of the journey. And that's what social selling is...a journey. It's no stretch to say that his program has transformed our marketing strategy. Bravo, Mr. Doyle!

Renner Vaughn - Senior Vice President - FutureOn

Eric spoke at a conference I attended. Watching him, I knew there and then, that he could help me. I was scheduled to give my own talk, in just in a few months, at a professional conference. So, I approached him to ask for his assistance, to help me prepare. Working together was an extremely positive experience. Eric is a joy to work with; authentic, enthusiastic, encouraging, and respectful. He is skilled at giving constructive feedback that is honest and direct without being critical or discouraging in any way. I learned lots of new skills for speaking publicly, and even became very comfortable watching myself on video! I'd highly recommend Eric, to anyone wishing to develop their skills in public speaking. He will most certainly go above and beyond, in supporting you to deliver, an engaging and flawless performance.

Dr Rachel Milne

Consult Crux